Digital Strategy Consulting
I bring 16+ years of senior leadership experience across digital, marketing and creative industries to focused, project-based strategy work . Through those years I’ve led digital strategy engagements for some of Australia's most recognisable organisations, and helped agencies and businesses navigate the complexity that comes with growth, change and fast-moving markets.
The strategic project work I do focuses on helping organisations and leadership teams make sense of complex digital situations, align around priorities and move forward with clarity and confidence.
Working at the intersection of strategy, operations and leadership.
I don't just help define direction, I help organisations understand how to move toward it in practical, sustainable ways. Whether you have a clearly defined brief or a challenge you're still making sense of, I work alongside your team to get from problem to outcome.
My digital strategy experience spans both sides of the table, as a senior leader inside a digital agency delivering strategy work for major clients, and as an advisor helping agencies and organisations build their own strategic capability and direction.
I've worked on digital strategy engagements across government, financial services, education, legal, retail and construction. Including organisations like CFA, Slater + Gordon, RMIT, Deakin University, Metricon Homes, Officeworks, Media Super and Sustainability Victoria.
That breadth means I understand not just how to build a strategy, but how to make it land. And how to do so inside complex organisations, with competing stakeholders, under real time and budget pressures.
What you'll walk away with: A clear, well-evidenced path forward. Whether that's a strategy you can act on with a team that's aligned and moving.
What stood out most to me was her ability to move teams forward during challenging moments. Rather than dwelling on problems, she quickly reframes situations into practical next steps, keeping morale high and momentum strong.
— Senior Content Writer + Strategist 
Digital strategy projects typically include:
Strategy development and vision setting with implementation roadmaps that give you a tactical plan
Workflow and operational governance strategy for digital platforms and operational workflows
Supporting complex transformation projects with strategic stakeholder management
Organisational change projects and internal communications projects
Role definitions and succession planning projects
Capability audits and related people/org projects
Requirement gathering and strategic framing for large digital projects
Business development strategy for agencies and service businesses
User + Customer Research projects typically include:
Customer and user interviews to inform digital projects and strategy
Stakeholder interviews for strategic, organisational or transformation work
Market and competitor analysis
Audience definition and segmentation
Content, brand and UX audits of existing websites and marketing materials
Internal workflow, operating model and process audits and reviews
Insight synthesis and strategic recommendations
Content + Communications Strategic projects typically include:
Content and digital strategy for websites, applications and digital platforms
Communications planning for organisations, projects and campaigns
Brand tone of voice development and documentation
Key messaging pillars and messaging matrix creation
Content writing, copywriting and editorial for digital and print
Content development planning and governance frameworks
Audience development strategy
Internal communications projects and change communication frameworks
Proposal and new business content development
Digital strategy consulting
project engagements
Isolated Strategy Sprints
Typically run as 1-2 week intensive, with a focussed team and clear outcomes.
A focused, time-bound engagement to get from fog to clarity fast. Useful when you need a clear direction or decision quickly, without the overhead of a longer project.
Part-Time Advisory Retainer
Typically runs ongoing but ad-hoc, based on a monthly agreed number of hours.
For businesses that need ongoing strategic input without a full-time hire. I'm available on a part-time basis to provide consistent strategic counsel, direction-setting and advisory support.
Short Term Projects
Typically run over 4-6 weeks, based on a clear brief and defined scope.
A defined scope, clear deliverable and a fixed timeframe. I work alongside your team to deliver a specific piece of strategy work, from initial diagnosis through to a finished, actionable output.
Who I work with:
Independent Agencies: Digital, Creative, Marketing
This work is typically for:
Digital agencies needing experienced strategic support on client projects
Agencies wanting to build or sharpen their own vision, strategy and new business approach
Internal teams stretched on capacity who need experienced senior support at pace
Owners and Founders who need external, independent strategic thinking alongside their own team
Digital agencies needing research capability on client projects, or who need independent research and insight to inform key decisions
Corporate organisations: Executive, Marketing, Technology
This work is typically for:
Corporates and large organisations running digital transformation or platform projects
Organisations needing strategic framing and direction before going to market with a brief,
Organisations that need user or customer validation before committing to a strategic direction
Internal teams stretched on capacity who need experienced senior support at pace
Leaders who need external, independent strategic thinking alongside their own team
Teams that need external stakeholder management or research support on complex projects
When you’re close to a brand or a complex challenge, it’s easy to lose perspective.
One of Sam’s biggest strengths is her ability to bring clarity to complex work, and she has a rare ability to combine genuine warmth with sharp strategic focus.
— Senior Content Writer + Strategist 
Engage with me
Every engagement starts with understanding the situation you're navigating and what would be most useful.
Some clients come with a clearly defined brief. Others come with a problem they're still making sense of. Both are a great place to start.
From there, we shape an approach that fits the work and the outcome you need. Whether that's a focused sprint, a short project or ongoing part-time support. My focus is always on work that is practical, honest and genuinely adds value.
Let’s chat
Need an experienced expert to help drive impact on your strategic projects in a messy, complex system?
Get in touch to chat about how I can help.