Digital Strategy Consulting
I bring 16+ years of senior leadership experience across digital, marketing and creative industries to focused, project-based strategy work . Through those years I’ve led digital strategy engagements for some of Australia's most recognisable organisations, and helped agencies and businesses navigate the complexity that comes with growth, change and fast-moving markets.
The strategic project work I do focuses on helping organisations and leadership teams make sense of complex digital situations, align around priorities and move forward with clarity and confidence.
Working at the intersection of strategy, operations and leadership.
I don't just help define direction, I help organisations understand how to move toward it in practical, sustainable ways. Whether you have a clearly defined brief or a challenge you're still making sense of, I work alongside your team to get from problem to outcome.
My digital strategy experience spans both sides of the table, as a senior leader inside a digital agency delivering strategy work for major clients, and as an advisor helping agencies and organisations build their own strategic capability and direction.
I've worked on digital strategy engagements across government, financial services, education, legal, retail and construction. Including organisations like CFA, Slater + Gordon, RMIT, Deakin University, Metricon Homes, Officeworks, Media Super and Sustainability Victoria.
That breadth means I understand not just how to build a strategy, but how to make it land. And how to do so inside complex organisations, with competing stakeholders, under real time and budget pressures.
What you'll walk away with: A clear, well-evidenced path forward. Whether that's a strategy you can act on with a team that's aligned and moving.
What stood out most to me was her ability to move teams forward during challenging moments. Rather than dwelling on problems, she quickly reframes situations into practical next steps, keeping morale high and momentum strong.
— Senior Content Writer + Strategist 
Digital strategy projects typically cover:
Digital and content strategy for websites, applications and platforms
Business development strategy for agencies and service businesses
Strategy development and vision setting with implementation roadmaps
Taking an existing strategy and building a tactical implementation plan
Requirement gathering and strategic framing for large digital projects
Workflow and operational governance strategy for digital platforms and operational workflows
Supporting complex transformation projects with strategic stakeholder management
Organisational change projects and internal communications projects
Role definitions and succession planning projects
Capability audits and related people/org projects
Digital strategy consulting
project engagements
Strategy Sprints
Typically run as 1-2 week intensive, with a focussed team and clear outcomes.
A focused, time-bound engagement to get from fog to clarity fast. Useful when you need a clear direction or decision quickly, without the overhead of a longer project.
Part-Time Retainer
Typically runs ongoing but ad-hoc, based on a monthly agreed number of hours.
For businesses that need ongoing strategic input without a full-time hire. I'm available on a part-time basis to provide consistent strategic counsel, direction-setting and advisory support.
Short Term Projects
Typically run over 4-6 weeks, based on a clear brief and defined scope.
A defined scope, clear deliverable and a fixed timeframe. I work alongside your team to deliver a specific piece of strategy work, from initial diagnosis through to a finished, actionable output.
Who I work with:
This work is typically for:
Digital agencies needing experienced strategic support on client projects
Agencies wanting to build or sharpen their own vision, strategy and new business approach
Corporates and large organisations running digital transformation or platform projects
Organisations needing strategic framing and direction before going to market with a brief
Internal teams stretched on capacity who need experienced senior support at pace
Leaders who need external, independent strategic thinking alongside their own team
When you’re close to a brand or a complex challenge, it’s easy to lose perspective.
One of Sam’s biggest strengths is her ability to bring clarity to complex work, and she has a rare ability to combine genuine warmth with sharp strategic focus.
— Senior Content Writer + Strategist 
Engage with me
Every engagement starts with understanding the situation you're navigating and what would be most useful.
Some clients come with a clearly defined brief. Others come with a problem they're still making sense of. Both are a great place to start.
From there, we shape an approach that fits the work and the outcome you need. Whether that's a focused sprint, a short project or ongoing part-time support. My focus is always on work that is practical, honest and genuinely adds value.
Let’s chat
Need an experienced expert to help drive impact on your strategic projects in a messy, complex system?
Get in touch to chat about how I can help.