Narrative Advisory

Helping leaders and organisations clarify what they want to say and how they want to be known.

Most organisations struggle to translate thinking into clear communication. I bridge strategy and narrative so ideas land clearly and consistently.

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I focus on helping people and organisations define who they are, what they stand for, and how they show up.

This work sits at the intersection of strategy, storytelling and content execution; ensuring ideas translate into meaningful, well understood communication.

Many organisations do good work but struggle to explain it simply. I help translate complex ideas into clear narratives that leaders, teams and customers can understand and support.

My background spans strategy, content, digital experience and leadership communication, including work with major organisations on positioning, customer experience and strategic storytelling.

Work in this space often focusses on, but is not limited to:

  • Thought leadership positioning

  • Messaging clarity and planning

  • New Business positioning and USP development

  • Content and communications strategy

  • Executive ghostwriting

  • Narrative development

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Types of Narrative Advisory
engagements

Strategic narrative development engagements

Helping organisations clearly articulate their direction and positioning, both internally for their teams, and externally to their clients.

  • Strategy articulation

  • Vision communication

  • Positioning clarity

  • Leadership communication support

Communication clarity project engagements

Helping simplify complex ideas into clear communication for leaders and organisations.

  • Explaining strategy and communicating vision internally

  • Change communication and roll out frameworks

  • Leadership messaging

  • Key narrative development

Thought leadership advisory engagements

Supporting leaders building a voice in their industry and supporting their new business development efforts.

  • Clarifying perspective and strategic pillars

  • Content direction and planning

  • Ad-hoc article development / ghost writing

  • Executive positioning and USP development

Personal positioning advisory engagements

Working with senior leaders wanting to better articulate their experience and perspective as part of their personal branding.

  • Professional narrative

  • Leadership positioning

  • Career storytelling

  • Profile clarity and executive presence support

Who I work with:

This work is typically for:

  • Leaders building their professional voice

  • Organisations clarifying positioning

  • Founders developing thought leadership

  • Businesses needing clearer communication

  • Executives wanting stronger strategic messaging

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Sam has a knack for cutting through the "white noise" and getting to the heart of what actually matters.

—  Senior Content Writer + Strategist
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Engage with me

Every engagement starts with understanding the situation you’re navigating and what would be most useful.

Some clients come with a clearly defined brief, while others come with a problem they want help making sense of. Both are a great place to start.

From there, we shape an approach that fits the work, and the problem you’re trying to solve.

It could look like a short strategic project, a facilitated session, or a longer advisory relationship. Regardless, my focus is always on work that is practical, thoughtful and genuinely adds value.

Let’s chat

Need help crafting your narrative and planning your complex communications?

Get in touch to chat about how I can help.

Get in touch