Content + Communications Strategy
I bring 16+ years of senior experience across digital, content and communications strategy to focused project work; helping organisations find the right words, the right structure and the right approach for the audiences that matter most to them.
I've delivered content and communications work for some of Australia's most recognisable organisations, and helped agencies and businesses build the strategic frameworks that underpin how they communicate at scale.
Strategy that gives your content direction. And, content that gives your strategy a voice.
Most organisations know they need better content, but without a clear strategy behind it, content becomes busy work rather than meaningful communication. I help bridge that gap; building the strategic foundations that make content purposeful, consistent and effective.
My content and communications experience spans strategy, copywriting, editorial, tone of voice development and communications planning; across both agency and in-house contexts.
I've led and delivered content strategy projects for major digital platforms and organisational change communications. I've written and directed content across websites, applications, internal communications and new business materials for organisations across government, financial services, education, legal, retail and construction.
I also bring a coaching and facilitation lens to this work, which means I'm as comfortable working with a leadership team to find and articulate their voice as I am writing the words that express it.
What you'll walk away with: Content and communications that are purposeful, consistent and built on a clear strategic foundation. Whether that's a framework your team can write to, a body of content ready to publish, or a voice and message that finally feels like you.
Sam has a rare ability to combine genuine warmth with sharp strategic focus. We’ve worked together several times on content-led projects, often at pivotal moments when organisations are navigating growth, change, or transition.
— Senior Content Writer + Strategist 
Content + communications strategy project typically cover:
Content strategy for websites, applications and digital platforms
Communications planning for organisations, projects and campaigns
Brand tone of voice development and documentation
Key messaging pillars and messaging matrix creation
Content writing, copywriting and editorial for digital and print
Content development planning and governance frameworks
Audience development strategy
Internal communications projects and change communication frameworks
Proposal and new business content development
Content + communications
strategy project engagements
Strategy Sprints
Typically run as 1-2 week intensive, with a focused team and clear outcomes.
A focused, time-bound engagement to develop a clear content or communications strategy quickly. Useful at the start of a project or when an existing approach needs sharpening before execution begins.
Short Term Projects
Typically run over 2-6 weeks, based on a clear brief and defined scope.
A defined scope with a clear deliverable. Whether that's a content strategy document, a tone of voice guide, a messaging framework, a communications plan, or a body of written content.
Part-Time Retainer
Typically runs ongoing but ad-hoc, based on a monthly agreed number of hours.
For organisations that need ongoing content and communications strategic support without a full-time hire. Available on a part-time basis to provide consistent strategic direction, editorial oversight and content leadership.
Who I work with:
This work is typically for:
Digital agencies needing experienced content strategy support on client projects
Agencies wanting to strengthen their own positioning, credentials and new business content
Corporates and large organisations running digital platform or brand projects
Organisations that need a clear content strategy before building or rebuilding a digital platform
Internal teams stretched on capacity who need experienced senior content leadership at pace
Leaders who need help articulating their organisation's voice, message and story clearly
Her superpower is her ability to quickly drill down to the guts of an issue, enabling you to explore solutions from multiple perspectives.
If you're looking for someone who is smart, caring, and really fun to work with, Sam is your girl.
— Managing Director
Engage with me
Every content and communications engagement starts with understanding what you need to say, who you need to say it to, and what you want them to do as a result.
Some clients come with a clear brief and an existing body of work to build on. Others are starting from scratch and need help finding their direction first. Both are a great place to start.
From there, we shape an approach that fits the project and the outcome, whether that's a focused sprint to nail the strategy, a short project to produce a specific deliverable, or ongoing part-time support to lead content across a broader initiative.
Let’s chat
Need experienced content and communications strategy support on a project or initiative?
Get in touch to chat about how I can help.